To prepare for a new product launch in a highly competitive specialty category, our client sought to develop a robust pricing and contracting strategy, as well as a compelling payer value proposition. The priorities for a successful US launch in this category were clear: ensure adequate payer coverage and timely patient access while preserving asset value. The client’s portfolio focus necessitated, recommendation development in the context of lifecycle management and franchise planning.
Acsel leveraged extensive experience winning in competitive access situations to:
Following a series of high-productivity workshops with the client, Acsel delivered a comprehensive market access launch strategy. Our recommendations incorporated lifecycle considerations, franchise positioning, and evolving competitive dynamics to ensure significant payer coverage and patient access.